In the morning of October 18th, the 2024 China International Consumer Electronics Expo (hereinafter referred to as the Expo) opened at the Qingdao International Convention and Exhibition Center (Hongdao Hall). With the theme of "Green Leading, Chaining the Future," over 300 consumer electronics enterprises from home and abroad showcased new technologies, new products, and new trends in the field of consumer electronics across a 50,000-square-meter exhibition area.
The Expo is currently the only national and professional exhibition in Shandong Province, hosted by the Shandong Provincial People's Government and co-organized by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the Chinese Institute of Electronics, and the Qingdao Municipal People's Government. It has successfully held 20 sessions since 2001.
Consumer electronics constitute an important part of household consumption and a crucial industry in the national economy. Qingdao is a major city in the consumer electronics industry, possessing national-level innovation platforms such as the National High-end Intelligent Household Appliances Innovation Center and the National Virtual Reality Innovation Center. Its smart home appliance industrial cluster has been selected as a national advanced manufacturing cluster, nurturing renowned domestic and foreign enterprises like Haier, Hisense, and Aucma. In 2023, the city's main consumer electronics products reached a production volume of 63.8 million units, accounting for about 9.6% of the national total, with the consumer electronics manufacturing industry's scale exceeding RMB 300 billion. Since the beginning of this year, the supply and demand market for consumer electronics products in the city has been favorable, with 760,000 home appliances sold through trade-in programs, generating sales of RMB 2.97 billion.
Currently, Qingdao is thoroughly implementing the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China and the important speech of General Secretary Xi Jinping during his inspection of Shandong, putting forward the significant requirement to "focus on seeking practical results in building a modern industrial system," which is the first of the "eight focuses." Qingdao's consumer electronics industry is developing vigorously with a strong innovation atmosphere and a continuously optimized investment environment, precisely aligning with the city's layout key for constructing a modern industrial system facing the future.
The Expo and Qingdao's consumer electronics industry have promoted and coexisted with each other. After more than 20 years of cultivation, it has gradually transformed from a consumer electronics exhibition to a smart technology exhibition centered on the experience economy, becoming not only an important window leading consumer electronics technological innovation but also an international exchange platform promoting industrial integration and development.
This Expo will aim at the current development trends of the global consumer electronics industry, deepen the professional, high-end, and international exhibition concept, and combine Qingdao's local industrial characteristics to build a communication and cooperation platform for precise supply and demand matching and bidirectional investment promotion.
The Expo will feature five major themed exhibition areas: "Smart Home," "New Display," "Artificial Intelligence," "Digital Life," and "Digital Consumption," covering the exhibition scope of consumer electronics, artificial intelligence, new displays, virtual reality, intelligent manufacturing, smart travel, and other content. This Expo brings together more than 300 consumer electronics enterprises from China, the United States, the Netherlands, Japan, Malaysia, and other countries and regions, with a 14% increase in参展 enterprises compared to the previous session, including 55 well-known domestic and foreign brand enterprises and 28 first-time exhibiting brands, with the number of brand exhibitors increasing by 10% compared to the previous session. The number of参展 industry leaders and the scale of displays have significantly improved compared to previous sessions.
Many globally renowned enterprises such as Sony, Panasonic, Canon, and Brother will showcase their green manufacturing technologies and products, and domestic industry leaders will also make their appearance, bringing numerous products and technologies that are launched or premiered for the first time. Among them, Haier Casarte's globally premiered full-space integrated solution for the Zhijing series will unlock high-end lifestyles defined by technology; Hisense will bring the world's first 40,000-zone Mini LED TV and many other black technology products, comprehensively presenting multi-scenario display solutions; Huawei's full-scenario series of technological new products will be presented one by one, demonstrating its profound insight and comprehensive layout for the future intelligent life landscape; BOE will bring mobile phones, tablets, laptops, monitors, and other products equipped with flexible OLED, 3D display, VR display, and other cutting-edge display technologies, showcasing its innovative strength in serving users' digital and intelligent life experiences; EHang's world's first manned electric vertical take-off and landing (eVTOL) aircraft with a type certificate has opened up the imagination for intelligent urban air transportation... The lineup of参展 brands at the 2024 Expo is impressive, a "splendid interplay" of innovation and strength. Through the immersive real-scene displays of参展 brands, it will全景地 depict a beautiful picture of future smart life.
This Expo attracts relevant chambers of commerce and buyers from countries and regions such as the United Kingdom, Russia, and Malaysia, helping enterprises facilitate economic and trade exchanges, explore overseas markets, and achieve domestic and international information sharing, resource integration, and complementary advantages.
It is worth noting that a series of rich and colorful activities with frequent highlights will be held concurrently with this Expo. The themed game activity area set up on-site focuses on the highly anticipated game IP "Black Myth: Wukong," building a professional-grade game performance area. A "Dream of Future Technology"-themed painting exhibition and a "Future Vision·Scientific and Technological Dreams" study tour for primary and middle school students will be held, stimulating teenagers' boundless imagination and enthusiasm for exploring scientific and technological innovation through personal experiences with AR/VR technology, 3D printing technology, robot interactions, and more.
Furthermore, a series of exchange activities such as innovative application development in artificial intelligence, sustainable development of green consumer electronics exports, new productive forces empowering industrial innovation and development, high-end development of the low-altitude economy, cross-border e-commerce digital trade, Malaysian market development, and enterprise roadshows will also be held concurrently, expanding diverse communication and cooperation opportunities and leading the integrated development of consumer electronics intelligent terminals, application scenarios, and new consumption through forward-looking discussions on the future development of the industry.
With the spillover effect of the series of exciting activities, the Expo will form a multidimensional industrial resource connection platform, converging in-depth connections among various high-quality resources of "government, industry, academia, research, finance, intermediaries, and application," continuously promoting the complementation, strengthening, and extension of related industries in Qingdao's consumer electronics sector, and fully establishing Qingdao as the "preferred destination" for domestic consumer electronics industry investment.
As the main entity for the Expo's market-oriented operation, Qingdao Guoxin Group leverages its rich exhibition operation experience and professional service capabilities to provide high-standard and high-quality service and safeguard work for various aspects of the Expo. This year, Guoxin Group has established eight special teams, including comprehensive support, exhibition affairs, event organization, professional visitors, publicity and quality control, to conduct comprehensive overall planning and operation of the Expo.
This year also marks the first time the Expo is held at the Qingdao International Convention and Exhibition Center (Hongdao Hall). Situated in Qingdao High-tech Industrial Development Zone, Hongdao Hall boasts obvious advantages in the intelligent and technological industries, highly consistent with the Expo's related industrial chains. Hongdao Hall is the fifth-generation exhibition complex invested by Guoxin Group, with an indoor and outdoor exhibition area of 200,000 square meters. Meanwhile, the exhibition hall is also equipped with two four-star hotels with 1,000 guest rooms. The optimization of hardware and software facilities has further improved the comprehensive service and safeguard quality of the Expo. According to preliminary feedback from exhibitors, the exhibition areas of key enterprises such as Haier, Hisense, Aucma, BOE, JD.com, and Huawei have doubled, fully demonstrating their firm confidence and growing expectations for the Expo's development prospects.