On the morning of October 18, the 2024 China International Consumer Electronics Expo (hereinafter referred to as CICE) officially opened at the Qingdao International Convention and Exhibition Center (Hongdao Hall). Under the theme "Green Leadership, Digital Future", the event brought together over 300 domestic and international consumer electronics enterprises across 50,000 square meters of exhibition space, showcasing the latest technologies, products, and trends in the consumer electronics industry.
As the only national-level professional exhibition in Shandong Province, CICE is organized by the People's Government of Shandong Province and co-hosted by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the Chinese Institute of Electronics, and the People's Government of Qingdao. Since its inception in 2001, the expo has successfully held 20 editions, solidifying its position as a pivotal platform for industry innovation and global collaboration.
Consumer electronics is a vital component of household consumption and a key industry in the national economy. Qingdao, a major hub for the consumer electronics sector, is home to several national-level innovation platforms, including the National High-End Intelligent Home Appliance Innovation Center and the National Virtual Reality Innovation Center. The city’s smart home appliance industrial cluster has been recognized as a national advanced manufacturing cluster, fostering globally renowned enterprises such as Haier, Hisense, and Aucma.
In 2023, Qingdao’s total output of major consumer electronics products reached 63.8 million units, accounting for approximately 9.6% of the national total. The manufacturing scale of the consumer electronics industry in the city exceeded 300 billion yuan. This year, the supply and demand market for consumer electronics in Qingdao has remained robust, with 760,000 home appliances sold through trade-in programs, generating 2.97 billion yuan in sales revenue.
CICE and Qingdao’s Consumer Electronics Industry: A Symbiotic Growth Story
Over the past two decades, the China International Consumer Electronics Expo (CICE) has evolved from a consumer electronics exhibition into a smart technology showcase centered on the experience economy. It has become not only a vital window for leading technological innovation in consumer electronics but also an international platform fostering industrial integration and development.
This year’s expo aligns with global trends in the consumer electronics industry, deepening its commitment to professionalism, high-end innovation, and internationalization. By leveraging Qingdao’s local industrial strengths, the expo aims to build a precise matchmaking platform for supply-demand alignment and bilateral investment opportunities.
The event features five thematic zones: Smart Home, New Display, Artificial Intelligence, Digital Life, and Digital Consumption, covering areas such as consumer electronics, AI, new display technologies, virtual reality, smart manufacturing, and intelligent mobility. With over 300 exhibitors from China, the United States, the Netherlands, Japan, Malaysia, and other regions—a 14% increase from the previous edition—the expo boasts 55 renowned brands, including 28 first-time participants, marking a 10% rise in brand exhibitors. The presence and exhibition scale of industry leaders have significantly expanded.
Global giants such as Sony, Panasonic, Canon, and Brother will showcase their green manufacturing technologies and products, while leading domestic enterprises will unveil numerous debut products and technologies. Highlights include:
· Haier’s Casarte: Launching its global-first integrated home solution, redefining high-end living through technology.
· Hisense: Presenting the world’s first 40,000-zone Mini LED TV and other cutting-edge products, offering multi-scenario display solutions.
· Huawei: Displaying its full-scenario smart ecosystem, demonstrating deep insights into future smart living.
· BOE: Featuring devices with flexible OLED, 3D display, and VR technologies, showcasing innovations for digital and intelligent lifestyles.
· EHang: Introducing the world’s first type-certified autonomous aerial vehicle (eVTOL), opening imaginations for urban air mobility.
The 2024 CICE is a spectacle of innovation and strength, with immersive displays painting a vivid picture of future smart living.
The expo has attracted trade associations and buyers from the UK, Russia, Malaysia, and other regions, facilitating international business exchanges, market expansion, and resource integration.
Highlights: A Series of Engaging Activities
The expo will host a variety of interactive and thought-provoking events:
· A gaming zone featuring the highly anticipated Black Myth: Wukong IP, complete with professional gaming performances.
· A "Future Tech Vision" painting exhibition and tech exploration program for students, featuring hands-on experiences with AR/VR, 3D printing, and robotics to inspire young minds.
· Industry forums on topics such as AI innovation, sustainable exports, new quality productivity, low-altitude economy development, cross-border e-commerce, and market development in Malaysia.
· Enterprise roadshows to explore future industry trends and promote the integration of smart terminals, application scenarios, and new consumption models.
These activities will create a multi-dimensional resource matchmaking platform, bringing together government, industry, academia, research, finance, media, and end-users to strengthen Qingdao’s consumer electronics industry chain and position the city as a premier destination for industry investment.
Venue Upgrade: Qingdao International Convention and Exhibition Center (Hongdao Hall)
This year marks CICE’s debut at the Hongdao Hall, located in Qingdao’s High-Tech Zone, an area renowned for its smart and tech industries. The venue, a fifth-generation exhibition complex developed by the Guoxin Group, offers 200,000 square meters of indoor and outdoor exhibition space and is supported by two four-star hotels with 1,000 rooms, enhancing the expo’s service quality and operational efficiency.
Initial feedback from exhibitors indicates doubled exhibition space for key enterprises like Haier, Hisense, Aucma, BOE, JD.com, and Huawei, reflecting their strong confidence in CICE’s growth potential.
CICE 2024: A Gateway to Innovation and Collaboration
With its diverse activities, cutting-edge exhibits, and global participation, the 2024 CICE is set to become a landmark event in the consumer electronics industry, driving technological advancement and fostering international cooperation.