From October 18 to 20, 2024 China International Consumer Electronics Expo (hereinafter referred to as the Expo) was held in Qingdao International Convention and Exhibition Center (Hongdao Pavilion). Aiming at the development trend of today's global consumer electronics field, this year's exhibition, with the theme of “Green Navigation Digital Chain Future”, brought the audience the cutting-edge technology and innovative applications of the consumer electronics industry, and demonstrated the new trend of high-end, intelligent and green consumer electronics field.
The exhibition area of 2024 Electronics Fair increased to 50,000 square meters, attracting more than 300 domestic and foreign consumer electronics enterprises, the number of exhibitors increased by 14% compared with the previous session. Among them, 55 domestic and foreign famous brand enterprises, 28 first-time exhibitors brands, the number of brand exhibitors increased by 10% compared with the previous session. Relevant business associations and buyers from the UK, Russia, Malaysia and other countries and regions were present in full, and the number of offline visitors reached 45,000 in three days.
The success of the fair is not only reflected in the popularity of the fair, but also in the spillover effect of trade promotion, industrial upgrading, consumption boost and other areas. Many influential consumer electronics enterprises participated in the exhibition, through the construction of characteristic and personalized booths, panoramic depiction of the beautiful picture of the future of intelligent life. While leading the innovation of consumer electronics technology, it also set up an international exchange platform for precise docking of supply and demand and promoting the integrated development of industry. The fair has gradually transformed from a consumer electronics exhibition to a smart technology exhibition centered on the experience economy.
Combining the development trend of consumer electronics industry and the characteristics of Qingdao's local industry, this year's Electric Fair has set up five thematic zones, including “Smart Home”, “New Display”, “Artificial Intelligence”, “Digital Life” and “Digital Consumption”. “Digital Intelligent Life” and ‘Digital Consumption’ and other five thematic exhibition areas. The staff of Huawei Terminal Co., Ltd. said, “The setup of the exhibition area and the route planning of this exhibition are better, after entering from the registration hall, according to the guidelines, visitors can quickly reach the target exhibition area, and many volunteers are deployed, so the service response is timely and in place. This year's publicity has also been greatly improved compared to last year, with a larger number of on-site visitors, which brought many B-end and C-end sales leads.”
In the field of intelligent home appliances and smart terminals, not only did Haier, Aucma and other local Qingdao industry giants make an all-out effort to exhibit, but also gathered Huawei, Panasonic, Jingdong, Midea, Sony, Canon, Lenovo, Xiaomi, Brothers, Coors and other global consumer electronics industry leaders and innovative enterprises.
In the field of new display, in addition to Hisense, BOE, Oriental Yingdu and other industry leaders made a full debut, due to the first introduction of the projection zone, also attracted Polaris, Nut, Dangbei, Peak Mi and other industry newcomers, around the intelligent life audio-visual, immersive car audio-visual, new portable audio-visual, innovative commercial audio-visual and other scenarios, through the VR and other interactive exhibitors to display their latest digital innovation products.
In the field of artificial intelligence, Tesla, Yushu, Titanium Tiger and other enterprises displayed a series of cutting-edge technology products including humanoid robots and language models; large enterprises in the field of aerospace and aviation, such as GIS and Star Tech Aerospace, centered on displaying high-end artificial intelligence equipment developed for B-end users.
In the field of intelligent travel, new energy vehicle brands such as Lantu, BYD, Ideal and Joyous brought cutting-edge intelligent driving solutions; flight equipment and service leaders such as DJI, Huaxing and Yihang Intelligence demonstrated new possibilities for future travel life; and optical storage and charging brands such as Ruihua Intelligence, Benyi and Xiaohang echoed new energy vehicles to form an intelligent travel industry chain together.
In the field of digital consumption, cross-border e-platforms such as Google Goes to Sea, Xiyin International, and Weijin International, and leading domestic retailers such as Suning Tesco, also focused on the new technologies, new scenarios, and new applications under the digital convergence of trade and 3C electronics, and social life, and made a wonderful display.
The Expo was moved to the Qingdao International Convention and Exhibition Center (Hongdao Pavilion) for the first time this year, and the Hongdao Pavilion further enhanced the quality of the comprehensive services and guarantees of the Expo with its excellent operational capabilities and supporting hotels. Qingdao Hi-Tech Zone, where Hongdao Pavilion is located, has obvious advantages in intelligent industry and technology industry, which is also highly compatible with the relevant industry chain of the Electric Fair. The exhibition adopts the idea of “government-guided, enterprise-led, market-oriented operation”, and is specifically operated by Guoxin Group. Continuously improve the marketization level of the exhibition, strengthen the investment and exhibition recruitment efforts, expand the “circle of friends” of the Fair, 2024 Electric Fair has won the unanimous praise of exhibitors, visitors and partners.
Senior PR Manager of Panasonic (China) Co., Ltd. said, “Hongdao Pavilion provides a high quality exhibition space for our exhibitors, and the Expo also provides an exchange opportunity for enterprises and consumers to share experiences and discuss cooperation. This year's exhibitors and visitors had a smooth experience, and the atmosphere on the show floor was very warm, especially thanks to the organizers for their quality organization and services.”
A series of colorful and highlight activities were held during the same period of the exhibition, such as Artificial Intelligence Innovation and Application Development, Greening Sustainable Development of Consumer Electronics Exports, New Quality Productivity Empowering Industrial Innovation and Development, High-end Development of Low Altitude Economy, Cross-border E-commerce Digital Trade, Malaysian Market Development, and Enterprise Roadshow, which built a diversified platform for exchange and cooperation for the attendees.
A series of rich and exciting activities such as the International VR Immersive Image Exhibition, professional game show of “Black Myth: Wukong”, Z-era experience, “Imagine Future Technology” themed painting exhibition and “Future Vision - Technological Dreams” study activity were held in succession.
During the exhibition, Qingdao Municipal Bureau of Commerce organized activities to promote consumption of home appliances. In conjunction with the Electricity Expo, 148 home appliance sales stores carried out trade-in promotion offline, and Suning, Jingdong and other enterprises set up trade-in zones at the exhibition site. During the Electric Fair, the city's trade-in activities benefited 5,340 people, driving home appliance consumption and sales amounted to 32.15 million yuan.
Shandong Zhongyuan Electronic Technology Co., Ltd. general manager said: “As a buyer, we see that compared with previous sessions, this year's Electricity Expo exhibitors have a significant increase in the richness of products. For example, in the intelligent AI, each product is very creative, and has established contact with several suppliers. We also participated in several concurrent exchange activities, especially the third Smart Home City Industry Conference was very exciting, there are so many new technology-oriented content, learning a lot.”
Unlike general industry exhibitions, for the Electricity Expo, which started in 2001, the experience of time precipitation has given it a heavier heritage. In the past twenty years, it has witnessed the wave of technological change in the consumer electronics industry. In Qingdao, the Fair has witnessed the rise of the city's new leading industry - from the traditional home appliance industry, to smart home appliances, integrated circuits, artificial intelligence, virtual reality and other emerging industries go hand in hand. A redefined leading industry is rising strongly in Qingdao. In the future, Qingdao will continue to work hard to present a new future of more specialized, high-end and internationalized exhibitions.